The new Globe Media Group brand identity and sales materials are launching in early July. A strong new expression of our brand, the new marketing message focuses on emphasizing The Globe’s core strength and how that benefits our advertising partners.
Exploring the intersection of Audience, Context and Performance, across a new booklet, video and presentation and a redesigned GlobeLink.ca website, we clearly demonstrate how to form a strong connection to Canada’s influencers – accessing a target consumer audience – within Canada’s most influential audience, within our leading, trusted editorial context to deliver fully on a client’s objectives.
The new messaging effectively conveys the next evolution in the GMG sales approach – away from a traditionally transactional approach to developing deep client relationships as marketing consultants. The transition is demonstrated with strong category and product knowledge and in crafting carefully tailored proposals and persuasive communications to initiate productive conversations.
Initial feedback from the sales group is very positive, with reports of clients being highly engaged and freshly impressed in recent presentations. Combined with extensive training to upgrade proposal, presentation and communication techniques, the new Globe Media Group is positioned for strong growth as we approach the next fiscal year.