Here’s the new promotional Globe Media Group video. It brings the new GMG brand to vivid life and explores how The Globe delivers a unique client experience that focuses on the intersection of Audience, Context and Performance.
Across the sales and editorial groups, I’m driving a renewed focus on CEM – Customer Experience Management. The goal is to ensure that every source of client contact – from information touch-points such as the GlobeLink.ca website, promotional booklet, new videos and new PPT deck) have consistent messaging impact. The messaging continues seamlessly into the internal proposal development process, focusing on effectively demonstrating to clients that they can form the strongest connection to Canada’s influencers, in partnership with The Globe.
Combined with an intensive training program (building deeper product knowledge and an advanced sales approach), the sales group are now better equipped to deliver fully on a client’s objectives – and grow their business opportunities – than ever before.