Here’s the new promotional Globe Media Group video. It brings the new GMG brand to vivid life and explores how The Globe delivers a unique client experience that focuses on the intersection of Audience, Context and Performance.
Across the sales and editorial groups, I’m driving a renewed focus on CEM – Customer Experience Management. The goal is to ensure that every source of client contact – from information touch-points (such as the GlobeLink.ca website, booklet, video and new PPT deck) to proposal development to new conversation-starters (the Opportunities Calendar in the website) – effectively demonstrate how to form the strongest connection to Canada’s influencers, in partnership with The Globe.
Combined with an intensive training program (building deeper product knowledge and an advanced sales approach), the sales group are now better equipped to deliver fully on a client’s objectives – and grow their business opportunities – than ever before.